TOUBAB KREWE
2000/2023
Logo - Album Artwork - Merchandise - App Prototype
Toubab is a name for a white traveller in Western Africa. Not a derogatory word. Krewe is an organization or association that stages a parade or other event for a carnival celebration. They are associated especially with Mardi Gras in New Orleans.
The concept behind the logo is the 5 leaves representing the members of the band who are all connected through growth and travel.
As much as I do not want anymore technology or digitalization in the music industry, I do believe that an app like this might be appropriate for reconnecting music lovers to that irreplaceable feeling and experience you used to get going to a live show. It was a way of life for some people. A summer of travel with destinations planned around shows. Now it is all phones and headphones.
I love music, live music... A real musical experience where you go to enjoy the band, the show. ON TOUR. Use the phone to get there and then put it away and enjoy the show.
Toubab Krewe OT app
Press Quotes
"Toubab Krewe has such a visceral, ear-yanking quality that in the band's capable hands you just might find your definitions of what is/is not rock n' roll and worldbeat being completely rewritten. This is the sound of liberation." - Blurt
"a futuristic, psychedelic, neo-griot frenzy." - Village Voice
"a new standard for fusions of rock n' roll and West African music." - Afropop Worldwide
"one of the most innovative voices in music today." - Honest Tune
"Their music avoids cliché with authentic extrapolations of traditional Manding beats, percussion, and jam-band flare." - The New Yorker
"...expertly meshed surf guitar with Malian rhythmic patterns, a Dick Dale moves-to-Timbuktu experiment in Afro-California fusion." - The Boston Herald
Official Website
Theme music for
